• APR 25 to APR 28
    Art Fair
    The Other Art Fair 2013 - United Kingdom

    Category

    • Art Fair
    • Contemporary
    • Emerging Artists

    Dates and Opening hours

    APR 25 to APR 28, 2013

    Vernissage: Private View – Thursday 25th April 2013 – 5pm – 9pm

    Event Location

    The Other Art Fair

    Ambika P3, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK
    London
    United Kingdom

    View website

    Information

    Ryan Stanier, director of The Other Art Fair tells the story of the fair and its instant success.

    "The success of setting up two pop-up galleries in Covent Garden highlighted to me both the abundance of exceptional, new, emerging artists in London and the amount of interest in buying work directly from these unrepresented talents.

    It seemed nonsensical that, as a city, we were producing some of the most exciting creative minds, and yet it was becoming more and more difficult for them to gain recognition.

    From this realization The Other Art Fair was born – providing a place for artists to sell work directly to both established and first time buyers and gain exposure to galleries. It was also an opportunity for visitors to gain unprecedented access to the best undiscovered artists."

    The first fair was launched in November 2011 and showcased the work of 80 of the UK’s best unrepresented artists. Hosted at the Bargehouse on the South Bank, it was a great success, attracting 4,300 visitors over three days.

    As the doors closed on the last day, plans were already underway for a second fair. In May 2012 The Other Art Fair moved to Ambika P3 in Marylebone, in the hope of making the experience of the inaugural fair even better.

    After an overwhelming response of over 400 artist applications, the selection committee chose the best 90 to exhibit their work to an audience of over 7,000 visitors.

    The Other Art Fair took place at Ambika P3 in May and November 2012. Both fairs saw a continuation of fantastic sales and opportunities generated at the first edition. Additionally the visitor experience was enhanced by a lively programme of features including ‘The Others Live’, ‘The Others Talk’ and ‘Photo 15.

    In addition, the opportunity to buy work from unrepresented artists was extended online through The Other Art Fair’s relationship with CultureLabel.

    2013 sees the fair returning to Ambika P3 in April and October. This year will also see the fair launch outside of London for the first time in order to reach new audiences and represent a different range of artists.

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