Shepard Fairey was one of the first artists of late 20th century graffiti in propagating the technique of stickers as street intervention. Your first stickers showed a photo in high-contrast André the giant, as a message without content and with the main intention to surprise pedestrians and Viewer. Define this work as "an experiment in phenomenology". He began to distribute free these stickers, gradually becoming an icon of contemporary popular culture. He made different versions of the same theme, and has also included them in exhibitions, posters, t-shirts, designs for prints of skateboarding, etc.
Other outstanding street works are posters of great dimensions, that paper walls in view of passers-by in different countries who travels. These posters tend to be present a veiled political theme or a hint of reflection on stereotypes of aesthetic, social or political discussion. His style is based in part on the Russian posters of the era of communism and pop art, with clear elements of American comics. Among the reasons for this theme are the effigies of Lenin or Subcomandante Marcos, although Fairey claims not be doing propaganda, but find a provocation or a contrast.
OBEY collection at a Nordstrom store clothing
the most representative Shepard Fairey's street work is known under the name of Obey. As in other graffiti artists, this name is used for the acronym of the work and the pseudonym of Fairey during his execution. is a series of - later-posters - stickers with the face of Andre Gigante(André the GIANT) in different variations of high contrast. The original slogan/name was GIANT HAS A POSSE (= El Gigante has a gang), but later the concept of Fairey began to present aspects of critical and social philosophy of the system, and it was including the word OBEY (= obey) thus adding greater impact and absurd to the aesthetics of the issue.
In the words of Fairey
"the Obey campaign can be explained as an experiment in phenomenology. The main intention of phenomenology is re-awakening a sense of fascination to the environment of one. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and its relations with those around them. Given that people are not used to seeing advertisements or propaganda whose motives are not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, and in any case it revitalizes the perception and the viewer's attention to detail."
the first stickers were photocopied and placed by Fairey locally or on trips, but soon began to distribute copies, print them with quality paper and inks, definition, and mail them to friends and curious, making your stickers were placed in collective spaces of many countries. Would you refer personally copies of the range OBEY GIANT stickers for free, in Exchange for other works that artists will send. On the official website of OBEY receives international collaborations of fans and followers of this fenomeno-manifestacion, bootlegs of early versions of GIANT, as well as links to works and projects by other artists.
covers the field of graphic design as regular employment, forming part of the "BlackMarket" (Blkmrkt) advertising Cabinet. He made designs for well-known brands, such as Dew or Pepsi, Adidas, Epitaph, skateboards, Real Skateboards, and renowned musicians such as Sepultura, Chuck D of Public Enemy, Black Eyed Peas, Dub Pistols, among others. Also has its own brand of accessories such as clothes, hats, etc. Most used by young people.