• JAN 10 to MAR 24
    Fashion &Foam


    • Other
    • Contemporary

    Dates and Opening hours

    JAN 10 to MAR 24, 2013

    Event Location


    Keizersgracht 609

    View website


    On Thursday, 10 January 2013, &Foam opens Fashion &Foam: a unique combination of photography and fashion.

    In this edition, &Foam presents the MOAM project, where big names and talented newcomers in photography and design join together in one exhibition. Iconic photos by Anton Corbijn, Erwin Olaf and Inez van Lamsweerde & Vinoodh Matadin provide the starting point.

    On 22 January, a festive launch will be held for Closer, the latest book by fashion blogger Scott Schuman, better known as The Sartorialist, who will make a personal appearance. During the entire month of January, a classic film will be shown in Kriterion cinema each Monday in which the theme of fashion plays a major role. Finally, the selection of items in &Foam will all be geared to the fashion theme.


    MOAM is an initiative by cultural brander, curator and event creative Martijn Nekoui. For this exhibition he has selected one iconic image by three renowned Dutch photographers (Anton Corbijn, Erwin Olaf and the photographer duo Inez van Lamsweerde & Vinoodh Matadin). Fifteen talented Dutch fashion photographers were paired with a fashion designer and responded to this iconic image with new work: five duos responded to Corbijn, five to Olaf and five to Van Lamsweerde & Matadin. Thus, fifteen inspiring and creative combinations were created, as well as five different interpretations of one and the same photo. A number of unique fashion designs will be shown along with the photos.

    The following photographers and designers collaborated for MOAM:
    Alique & SPR+
    Blommers/Schumm & Mattijs van Bergen
    Carmen Kemmink & Borre Akkersdijk
    Dennis Swiatkowski    & Frans Molenaar
    Jasper Abels & Avelon
    Jolijn Snijders & Claes Iversen
    Maarten Alexander & Sjaak Hullekes
    Marc de Groot & Yvonne Kwok
    Martien Mulder & Peet Dullaert
    Paul Bellaart & Jan Taminiau
    Philippe Vogelenzang & Winde Rienstra
    Robin de Puy & Francisco van Benthum
    Sanja Marusic & Hellen van Rees
    Sophie van der Perre & G-STAR
    Valentina Vos & Nisha Rabiee

    Q&A and booksigning for The Sartorialist
    On Tuesday, 22 January, starting at 5.30pm, a festive evening will be held in &Foam for Closer, the new book by Scott Schuman. Schuman, better known as The Sartorialist, has made a name for himself in recent years with his fashion blog, capturing people with a unique style. Schuman has now become one of the most prominent and influential fashion bloggers in the world. Schuman will be making a special appearance at &Foam - where the limited edition of the book (a deluxe edition in a slipcase) - will go on sale to do a Q&A (with Marcel Feil, Foam) and he will be there to sign it.

    5.30pm: Doors open (for Q&A)
    6.00pm-6.45pm: Q&A with Scott Schuman by Marcel Feil (Artistic adjunct director Foam)
    7.00-8.00pm: Book signing (open to public)
    Reservation required for the Q&A: (FULL)

    Classics month
    Throughout the month of January, Kriterion cinema in Amsterdam will present a masterwork from film history each Monday at 10pm. This may be an old-fashioned box-office hit or a little-known gem by a forgotten director. Each calendar month a different theme will be chosen. Many different directors, actors, countries, styles, movements and genres have already been highlighted. In January 2013, Kriterion and &Foam will present a series of classics on fashion, within the new Fashion &Foam theme. Each Monday in January an insider from the fashion world will choose and introduce his or her favourite film.

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