A collection of contemporary art based on olfactory memory.

Collection olorVISUAL
Barcelona - MAR 18, 2013

Each art collection is born from a concept. Whether it be more or less generic, this idea determines what works are incorporated and artists that are present. When the collection is private, the collector’s judgment and taste are often determining factors. But the most important thing to create a strong and coherent collection is to know exactly what you want, that is, have a clear idea of the future of the collection to select works that create a common discourse.

The basic notion of the Collection olorVISUAL is as specific as peculiar. The pieces that make up this collection of contemporary art should serve a purpose: to be "release" Explains the curator of the collection, Cristina Agàpito Bruguera, a specific smell. The object must not release an odor physically, but must evoke an olfactory memory for the collector. 

Collection olorVISUAL

© Damien Hirts
Spin, 2001

This is an exercise that alludes to a sense that art does not usually contemplate largely due to what little the cultural system has developed olfactory sensitivity. Each work plays with the subjective perceptions of the collector, the Catalan businessman Ernesto Ventós, an expert perfumer. Surely of his experience as a perfumer, inherited from his family experience, arises his ability to perceive the odor emanating from the interior of objects, imbuing the mind with memories of that feeling.

The artists invited to create these works, usually play with perceptions related to the senses of sight and touch. To reflect the olfactory sense the artist must base his work on the memory of the sensations, creating a challenge for himself and for the viewer that question the perceptions of the artistic expression.

Collection olorVISUAL

©Patxi Echevarria
Los Olores de Andrea, 1993

The idea for the collection comes from 1978, following an exhibition held at the Joan Miró Foundation in Barcelona, entitled Suggestions Olfactives (Olfactory Suggestions). The show, which dealt with a wide range of issues around the smell, involved several perfumists. But the lack of interest of artists contacted the Foundation to fill the room, provoked a more personal approach. Hence the OlorVisual collector came into direct contact with the artists whose works now form the collection. This was necessary to convey the purpose and artistic value, both creative and intellectual, which the project concealed.



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